About us
HELPING SPORTS FANS KEEP
AND GROW THEIR MONEY.
This is what winning actually looks like.

About us
HELPING SPORTS FANS KEEP
AND GROW THEIR MONEY.
This is what winning actually looks like.

About us
HELPING SPORTS FANS KEEP AND GROW THEIR MONEY.
This is what winning actually looks like.

Team
Team


Owen Monagan
CEO & Founder

Owen Monagan
CEO & Founder


Oisin Tiernan
CTO & Founder

Oisin Tiernan
CTO & Founder


Paul Birmingham
Compliance Officer

Paul Birmingham
Compliance Officer


Jason Lloyd
Frontend Engineer

Jason Lloyd
Frontend Engineer


Vinicius Guedes
Backend Engineer

Vinicius Guedes
Backend Engineer


Dax Nguyen
Data Science Intern

Dax Nguyen
Data Science Intern
How Layup was founded
OWEN AND OISIN BUILT
A FANTASY PREMIER LEAGUE
APP tHAT gREW TO
20,000 users.
As huge sports fans, they realized there were only two ways to engage with sports beyond watching :

Fantasy Sports
Too time-consuming across multiple leagues.

Sports Betting
We didn’t want to
lose money.
So we created
a third option
Hit your savings goals
Layup helps you engage with all your favorite sports while building your savings, not draining them.
How Layup was founded
OWEN AND OISIN BUILT A FANTASY PREMIER LEAGUE
APP tHAT gREW TO 20,000 users.
As huge sports fans, they realized there were only two ways to engage with sports beyond watching :

Fantasy Sports
Too time-consuming across multiple leagues.

Sports Betting
We didn’t want to
lose money.
So we created
a third option
Hit your savings goals
Layup helps you engage with all your favorite sports while building your savings, not draining them.
The Problem We’re Solving
The Problem We’re Solving
01
Sports betting
is destroying wealth
Sports betting is destroying wealth
Sports betting is destroying wealth
Sports bettors save 14% less per year.
Sports bettors save 14% less per year.
Every $1 bet reduces investments by $2
Every $1 bet reduces investments by $2
60% of college students now bet on sports
60% of college students now bet on sports
02
Americans can’t handle emergencies
37% can't afford a $400 emergency
21% have no emergency savings at all
Median emergency savings: just $600
02
Americans can’t handle emergencies
37% can't afford a $400 emergency
21% have no emergency savings at all
Median emergency savings: just $600
Our measured
impact
45% of sports betting users reduce gambling after 30 days with Layup
65% of our users were former sports bettors
Our measured
impact
45% of sports betting users reduce gambling after 30 days with Layup
65% of our users were former sports bettors
American Savings Promotion Act
American Savings Promotion Act
Prize-linked is federally encouraged to help
people save more money
while having fun.
Prize-linked is federally encouraged to help
people save more money while having fun.
Prize-linked is federally couraged to help people save more money while having fun.

INFO :
The law recognizes that people want excitement with their money, not just boring compound interest.
Research shows that prize-linked savings can balance gambling spending, making a double benefit for saving money.

Business Plan
How we make money?
BANKING SERVICES ARE PROVIDED
BY NBKC BANK, member fdic
we earn a percentage
of the federal funds rate
and most of that goes back
to you as rewards
when your teams
hit their goals.

Business Plan
How we make money?
BANKING SERVICES ARE PROVIDED
BY NBKC BANK, member fdic
we earn a percentage
of the federal funds rate
and most of that goes back
to you as rewards
when your teams
hit their goals.

Business Plan
How we make money?
BANKING SERVICES ARE PROVIDED BY NBKC BANK, member fdic
we earn a percentage of the federal funds rate
and most of that goes back to you as rewards
when your teams hit their goals.
NEED SUPPORT ?
CONTACT US.
Legal & Safety Notices
1. Layup, Inc is a financial technology company, not a bank. By utilizing the services, your beneficial funds may be held at nbkc bank, Member FDIC, in an omnibus custodial account.
2. Layup is only open to legal residents of the United States of America who are 18 years of age or older and not participating while in the states of Arkansas or Georgia.
3. All prizes within Layup are paid by Layup, Inc. Layup, Inc is the only sponsor to the Sweepstakes. The Sweepstakes are not affiliated with nbkc bank, Member FDIC.
4. The maximum redemption of a Prize won by a single Participant during any period of the Sweepstakes (“Maximum Redemption”) is limited to the value of US $5,000 in New York or Florida, and $500 in Rhode Island. Any Maximum Redemption in excess of the value of US $5,000 in New York or Florida, or $500 in Rhode Island will not be paid to the Participant during the period.
5. Any balances you hold with nbkc bank, including but not limited to those balances held in a "Layup Wallet" are added together and are insured up to $250,000 per depositor through nbkc bank, Member FDIC. If you have funds jointly owned, these funds would be separately insured for up to $250,000 for each joint account owner. nbkc bank utilizes a deposit network service, which means that at any given time, all, none, or a portion of the funds in your "Layup Wallet" accounts may be placed into and held beneficially in your name at other depository institutions which are insured by the Federal Deposit Insurance Corporation (FDIC). For a complete list of other depository institutions where funds may be placed, please visit https://www.modernfi.com/nbkcbanklist. Balances moved to network banks are eligible for FDIC insurance once the funds arrive at a network bank. To learn more about pass-through deposit insurance applicable to your account, please see the Account Documentation. Additional information on FDIC insurance can be found at https://www.fdic.gov/resources/deposit-insurance/.
© 2025 Layup Inc
NEED SUPPORT ?
CONTACT US.
Legal & Safety Notices
1. Layup, Inc is a financial technology company, not a bank. By utilizing the services, your beneficial funds may be held at nbkc bank, Member FDIC, in an omnibus custodial account.
2. Layup is only open to legal residents of the United States of America who are 18 years of age or older and not participating while in the states of Arkansas or Georgia.
3. All prizes within Layup are paid by Layup, Inc. Layup, Inc is the only sponsor to the Sweepstakes. The Sweepstakes are not affiliated with nbkc bank, Member FDIC.
4. The maximum redemption of a Prize won by a single Participant during any period of the Sweepstakes (“Maximum Redemption”) is limited to the value of US $5,000 in New York or Florida, and $500 in Rhode Island. Any Maximum Redemption in excess of the value of US $5,000 in New York or Florida, or $500 in Rhode Island will not be paid to the Participant during the period.
5. Any balances you hold with nbkc bank, including but not limited to those balances held in a "Layup Wallet" are added together and are insured up to $250,000 per depositor through nbkc bank, Member FDIC. If you have funds jointly owned, these funds would be separately insured for up to $250,000 for each joint account owner. nbkc bank utilizes a deposit network service, which means that at any given time, all, none, or a portion of the funds in your "Layup Wallet" accounts may be placed into and held beneficially in your name at other depository institutions which are insured by the Federal Deposit Insurance Corporation (FDIC). For a complete list of other depository institutions where funds may be placed, please visit https://www.modernfi.com/nbkcbanklist. Balances moved to network banks are eligible for FDIC insurance once the funds arrive at a network bank. To learn more about pass-through deposit insurance applicable to your account, please see the Account Documentation. Additional information on FDIC insurance can be found at https://www.fdic.gov/resources/deposit-insurance/.
© 2025 Layup Inc
NEED SUPPORT ?
CONTACT US.
Legal & Safety Notices
1. Layup, Inc is a financial technology company, not a bank. By utilizing the services, your beneficial funds may be held at nbkc bank, Member FDIC, in an omnibus custodial account.
2. Layup is only open to legal residents of the United States of America who are 18 years of age or older and not participating while in the states of Arkansas or Georgia.
3. All prizes within Layup are paid by Layup, Inc. Layup, Inc is the only sponsor to the Sweepstakes. The Sweepstakes are not affiliated with nbkc bank, Member FDIC.
4. The maximum redemption of a Prize won by a single Participant during any period of the Sweepstakes (“Maximum Redemption”) is limited to the value of US $5,000 in New York or Florida, and $500 in Rhode Island. Any Maximum Redemption in excess of the value of US $5,000 in New York or Florida, or $500 in Rhode Island will not be paid to the Participant during the period.
5. Any balances you hold with nbkc bank, including but not limited to those balances held in a "Layup Wallet" are added together and are insured up to $250,000 per depositor through nbkc bank, Member FDIC. If you have funds jointly owned, these funds would be separately insured for up to $250,000 for each joint account owner. nbkc bank utilizes a deposit network service, which means that at any given time, all, none, or a portion of the funds in your "Layup Wallet" accounts may be placed into and held beneficially in your name at other depository institutions which are insured by the Federal Deposit Insurance Corporation (FDIC). For a complete list of other depository institutions where funds may be placed, please visit https://www.modernfi.com/nbkcbanklist. Balances moved to network banks are eligible for FDIC insurance once the funds arrive at a network bank. To learn more about pass-through deposit insurance applicable to your account, please see the Account Documentation. Additional information on FDIC insurance can be found at https://www.fdic.gov/resources/deposit-insurance/.
© 2025 Layup Inc